Brand meaning / Mark Batey.
By: Batey, Mark
.
Publisher: New York : Routledge, c2008Description: xix, 257 p., [2] p. of plates : ill. (some col.) ; 24 cm.ISBN: 0805864555 (pbk.); 9780805864557 (pbk.).Subject(s): Product managementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 BAT (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 5000048451 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 BAS Branding only works on cattle : | 658.827 BAT Asian branding : | 658.827 BAT Asian branding : | 658.827 BAT Brand meaning / | 658.827 BER 2010 The vibe : | 658.827 BER 2011 How cool brands stay hot : | 658.827 BEY Beyond branding / |
Includes bibliographical references (p. 225-232) and indexes.