Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
By: Riel, C. B. M. van
.
Contributor(s): Fombrun, Charles J.
Publisher: New York : Routledge, 2007Description: xvi, 306 p. : ill. ; 24 cm.ISBN: 0415328268 (hbk.); 9780415328265 (hbk.).Subject(s): Communication in management | Corporate image | Corporations -- Public relationsDDC classification: 658.45 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 1, TierNo 5, BayNo 5 |
658.45 RIE (Browse shelf) | 1 | Available | SHTEx,70002,03,GR|SOCxx,41001,03,RM | 5000045683 |
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| 658.45 RAS Effective managerial communication / | 658.45 RAS Effective managerial communication / | 658.45 RIC Organizational communication for survival : | 658.45 RIE Essentials of corporate communication : | 658.45 RIE Principles of corporate communication / | 658.45 RIE Principles of corporate communication / | 658.45 RIE Principles of corporate communication / |
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.