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Boeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.

By: Publication details: New York : Vintage Books, c2007.Description: xiii, 254 p. ; 21 cmISBN:
  • 9781400078721 (pbk.)
Other title:
  • Inside story of the greatest international competition in business
  • Boeing vs. Airbus
Subject(s): DDC classification:
  • 338.762913334 NEW 2007
Contents:
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
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Floor 3, Shelf 7 , Side 1, TierNo 1, BayNo 3

 338.762913334 NEW 2007 (Browse shelf(Opens below)) 1 Available GENLS,GENLS,03,GR 5000102315

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Includes bibliographical references (p. 229-240) and index.

Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.