Setting the agenda : the mass media and public opinion / Maxwell McCombs.
By: McCombs, Maxwell E
.
Publisher: Cambridge, UK : Malden, MA : Polity ; Blackwell Pub., 2004Description: xiv, 184 p. : ill. ; 24 cm.ISBN: 0745623123 (hbk.); 9780745623122 (hbk.).Subject(s): Mass media and public opinion | Mass media -- Social aspectsDDC classification: 302.23 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 1 |
302.23 MAC (Browse shelf) | 1 | Available | SOMAC,37001,03,GR | 5000045135 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 1 |
302.23 MAC (Browse shelf) | 1 | Available | SOMAC,37001,03,GR | 5000045136 |
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| 302.23 MAC Cultural chaos : | 302.23 MAC Cultural chaos : | 302.23 MAC The political economy of the media: | 302.23 MAC Setting the agenda : | 302.23 MAC Setting the agenda : | 302.23 MAC McQuail's mass communication theory / | 302.23 MAC McQuail's mass communication theory / |
Includes bibliographical references (p. [150]-178) and index.
1. Influencing public opinion - 2. Reality and the news - 3. How agenda-setting works - 4. Why agenda-setting occurs - 5. The pictures in oyr heads - 6. Attribute agenda-settinfg and framing - 7. Shaping the media agenda - 8. Consequences of agenda-setting - 9. Mass communication and society - Epilogue - Notes - Index.