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Beyond "e" : 12 ways technology is transforming sales and marketing strategy / Stephen G. Diorio.

By: Diorio, Stephen G.
Publisher: New York : McGraw-Hill, c2002Description: xxii, 323 p. : ill. ; 24 cm.ISBN: 0071376496 (hbk.); 9780071376495 (hbk.).Other title: 12 ways technology is transforming sales and marketing strategy.Subject(s): Electronic commerce | Internet marketing | Interactive marketing | Selling -- Technological innovations | Marketing -- Technological innovations | Information technology -- Economic aspectsDDC classification: 658.84
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.84 DIO (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000019891

Includes index.