Beyond "e" : 12 ways technology is transforming sales and marketing strategy / Stephen G. Diorio.
By: Diorio, Stephen G.
Publisher: New York : McGraw-Hill, c2002Description: xxii, 323 p. : ill. ; 24 cm.ISBN: 0071376496 (hbk.); 9780071376495 (hbk.).Other title: 12 ways technology is transforming sales and marketing strategy.Subject(s): Electronic commerce | Internet marketing | Interactive marketing | Selling -- Technological innovations | Marketing -- Technological innovations | Information technology -- Economic aspectsDDC classification: 658.84Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.84 DIO (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019891 |
Includes index.