Market-based management : strategies for growing customer value and profitability / Roger J. Best.
By: Best, Roger J
.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 5th ed.Description: xxvii, 515 p. : ill. ; 23 cm.ISBN: 9780132336536 (pbk.); 0132336537 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2 |
658.8 BES (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014432 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2 |
658.8 BES (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014435 |
Includes bibliographical references and index.