The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
Contributor(s): Schultz, Majken | Hatch, Mary Jo
| Holten Larsen, Mogens.
Publisher: Oxford ; New York : Oxford University Press, 2000Description: xv, 292 p. : ill. ; 24 cm.ISBN: 0198297793 (pbk.); 9780198297796 (pbk.).Subject(s): Corporate image | Corporations -- Public relations![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 659.285 EXP (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019284 |
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659.285 Sponsorship in marketing : | 659.285 COR 2014 Sponsorship in marketing : | 659.285 DES 2008 Designing the brand experience / | 659.285 EXP The expressive organization : | 659.285 FEL 2010 Dynamic identities in cultural and public context / | 659.285 GEN Winning reputations : | 659.285 HAR 2021 How to win corporate sponsorship : |
Includes bibliographical references and index.