Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.
By: Shah, Kruti.
Contributor(s): D'Souza, Alan.
Publisher: New Delhi : Tata McGraw-Hill, 2009Description: xxx, 987 pages : illustrations (some colour) ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780070080317 (paperback); 0070080313 (paperback).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 7 |
659.1 SHA (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 5000109424 |
Includes index.