Do the right thing : how dedicated employees create loyal customers and large profits / James F. Parker.
By: Parker, James F. (James Francis).
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Description: ix, 263 p. : ill. ; 21 cm.ISBN: 9780132343343 (hbk.); 0132343347 (hbk.).Subject(s): Southwest Airlines Co. -- Management | Airlines -- United States -- Management
| Customer relations -- United States | Customer services -- United StatesDDC classification: 387.70683 Summary: "In this book, Southwest Airlines' former CEO proves why doing what's right is the #1 rule of business success. James F. Parker tells how after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and no-hassle refunds for any customer wanting them. The result: Southwest remained profitable and its revenue passenger miles for 4Q01 held steady while the rest of its industry nearly collapsed ... and Southwest's market cap soon exceeded all its major competitors combined." "These pivotal decisions grew naturally from Southwest's culture of mutual respect and trust. Parker offers deeply personal insights into that culture, revealing how those same principles are used by other people and organizations, showing you that it's really not that hard to Do The Right Thing."--BOOK JACKET.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 387.70683 PAR (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000002241 |
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| 387.70681 FLO 2011 Risk management and corporate sustainability in aviation / | 387.70681 FLO 2011 Risk management and corporate sustainability in aviation / | 387.70681 FLO 2016 Risk management and corporate sustainability in aviation / | 387.70683 PAR Do the right thing : | 387.70684 SMI Airline : | 387.70684 T164 21st century airlines : | 387.70951 CHI 2006 China Airlines |
Includes index.
"In this book, Southwest Airlines' former CEO proves why doing what's right is the #1 rule of business success. James F. Parker tells how after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and no-hassle refunds for any customer wanting them. The result: Southwest remained profitable and its revenue passenger miles for 4Q01 held steady while the rest of its industry nearly collapsed ... and Southwest's market cap soon exceeded all its major competitors combined." "These pivotal decisions grew naturally from Southwest's culture of mutual respect and trust. Parker offers deeply personal insights into that culture, revealing how those same principles are used by other people and organizations, showing you that it's really not that hard to Do The Right Thing."--BOOK JACKET.