Measurement in marketing research : an alternative framework / Thomas Salzberger.
By: Salzberger, Thomas
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Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009Description: xvii, 482 p. : ill. ; 24 cm.ISBN: 9781848441651 (hbk.).Subject(s): Marketing research -- Methodology | Rasch modelsDDC classification: 658.83
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.83 SAL 2009 (Browse shelf) | 1 | Available | SHTEx,70002,04,GR | 5000099091 |
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| 658.83 REI 2010 Listening to the voice of the market : | 658.83 ROU 2021 The Routledge companion to marketing research / | 658.83 ROU 2021 The Routledge companion to marketing research / | 658.83 SAL 2009 Measurement in marketing research : | 658.83 SCH Marketing research : | 658.83 SHA Marketing research : | 658.83 SHA Marketing research : |
Includes bibliographical references (p. 443-464) and indexes.