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International communications strategy : developments in cross-cultural communication, PR, and social media / Silvia Cambie and Yang-May Ooi.

By: Cambie, Silvia.
Contributor(s): Ooi, Yang-May.
Publisher: London ; Philadelphia, PA : Kogan Page, 2009Description: xvii, 222 p. : 25 cm.ISBN: 9780749453299 (hbk.).Subject(s): Social media | Public relations | Leadership | Intercultural communicationDDC classification: 659.2
Contents:
The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TC

Floor 4, Shelf 40 , Side 1, TierNo 1, BayNo 2

 659.2 CAM (Browse shelf) 1 Available GENxx,GENxx,03,CL|SOCxx,37001,03,AD 5000093131

Includes bibliographical references and index.

The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond.