Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton
By: Maddock, Richard C
.
Contributor(s): Fulton, Richard L.
Publisher: Westport, Conn. ; London : Quorum Books, c1996Description: xvii, 280 p. : ill. ; 25 cm.ISBN: 9781567200317 (hbk.); 1567200311 (hbk.).Subject(s): Advertising -- Psychological aspects | Motivation research (Marketing) | MarketingDDC classification: 659.1019
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7 |
659.1019 MAD 1996 (Browse shelf) | Available | SOMAC,37003,03,GR | 5000024776 |
Includes bibliographical references and indexes.