Perception of a difference [electronic resource] : the power in buying, marketing and selling customer care / Wesley Zimmerman.
By: Zimmerman, Wesley.
Contributor(s): ebrary, Inc
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Publisher: Scottsdale, AZ : WZA, Inc., c2005Description: 305 p.Subject(s): Customer services -- Marketing | Customer relationsGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.