Smart alliance [electronic resource] : how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.
By: Taylor, J. Gary.
Contributor(s): Scharlin, Patricia J | ebrary, Inc
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Publisher: New Haven : Yale University Press, c2004Description: xxi, 278 p. : ill. ; 22 cm.Subject(s): Chiquita Brands International | Rainforest Alliance | Banana trade -- Environmental aspectsGenre/Form: Electronic books.DDC classification: 338.8/8734772 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type | Current location | Call number | Status | Date due | Barcode |
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338.8/8734772 (Browse shelf) | Available |
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338.8/8 Cases on internationalization challenges for SME / | 338.8/81 Managing risk in developing countries : | 338.8/8191724 Emerging multinationals from emerging markets | 338.8/8734772 Smart alliance | 338.8/884 The internationalization of SMEs | 338.8/8851 Joint ventures in the People's Republic of China | 338.8/891724 Understanding multinationals from emerging markets / |
Includes bibliographical references (p. 267-269) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.