Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.
By: Roberts, Kevin
.
Publisher: New York, NY : PowerHouse Books, 2005Edition: 2nd ed., Expanded ed.Description: 245 p. : ill. (some col.) ; 25 cm.ISBN: 9781576872703 (hk.).Subject(s): Branding (Marketing) | Brand name products -- Forecasting | Advertising -- Brand name products | TrademarksDDC classification: 658.827
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 ROB 2005 (Browse shelf) | Available | SOMAC,37000,03,GR | 5000099662 |
Includes bibliographical references (p. 243) and index.