What is branding? / Matthew Healey.
By: Healey, Matthew
.
Series: Essential design handbooks: Publisher: Mies, Switzerland : RotoVision, c2008Description: 256 p. : ill. (chiefly col.) ; 23 cm.ISBN: 2940361452 (hbk.); 9782940361458 (hbk.).Subject(s): Brand name products | Product management | Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 HEA 2008 (Browse shelf) | 1 | Available | TDSxx,29007,03,GR | 5000000663 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 HAR Harvard business review on brand management | 658.827 HAR Harvard business review on brand management | 658.827 HAT Taking brand initiative : | 658.827 HEA 2008 What is branding? / | 658.827 HEA 2008 What is branding? / | 658.827 HED Brand management : | 658.827 HOL How brands become icons : |
Cover title.
Includes bibliographical references and index.