Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson.
By: Hoffman, K. Douglas
.
Contributor(s): Bateson, John E.G.
Publisher: Mason, OH : South-Western/Cengage Learning, c2011Edition: 4th ed.Description: xv, 461 p. : ill. ; 26 cm.ISBN: 9781439039397 (hbk.); 1439039399 (hbk.).Subject(s): Service industries -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 3 |
658.8 HOF 2011 (Browse shelf) | 1 | Available | SHTEx,70005,03,GR|TBSxx,34003,03,RA | 5000118525 |
Includes bibliographical references and index.