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Marketing through turbulent times / Jenny Darroch.

By: Darroch, Jenny.
Publisher: New York : Palgrave Macmillan, c2010Description: xvi, 176 p. : ill. ; 24 cm.ISBN: 9780230237308 (hbk.).Subject(s): Business logistics | Consumers -- AttitudesDDC classification: 658.8
Contents:
Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

 658.8 DAR 2010 (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000104703

Includes bibliographical references (p. 159-169) and index.

Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.