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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1957-. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.108 DIV]
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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
by Fennis, Bob Michaël, 1968- | Stroebe, Wolfgang. Publisher: Hove, East Sussex ; New York : Psychology Press, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 FEN 2010]
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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
by Tellis, Gerard J, 1950-. Publisher: Thousand Oaks, Calif. : SAGE, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 TEL]
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Interpreting consumer choice : the behavioral perspective model / Gordon R. Foxall.
by Foxall, G. R. Publisher: New York ; London : Routledge, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 FOX 2010]
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The age of selfish altruism : why new values are killing consumerism / Alan Fairnington.
by Fairnington, Alan. Publisher: Singapore : John Wiley & Sons (Asia), c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 FAI 2010]
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.
by Newlin, Kate. Publisher: Amherst, N.Y. : Prometheus Books, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 NEW 2009]
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Acknowledging consumption [electronic resource] : a review of new studies / edited by Daniel Miller.
by Miller, Daniel, 1954- | ebrary, Inc. Publisher: London ; New York : Routledge, 1995Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Work, consumerism and the new poor [electronic resource] / Zygmunt Bauman.
by Bauman, Zygmunt, 1925- | ebrary, Inc. Edition: 2nd ed.Publisher: Maidenhead, England ; New York : Open University Press, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 362.5]
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Patients, consumers and civil society [electronic resource] / edited by Susan M. Chambre, Melinda Goldner.
by Chambre, Susan Maizel | Goldner, Melinda | ebrary, Inc. Publisher: Bingley : Emerald/JAI, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: Twelfth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SOL 2018]
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Consuming life / Zygmunt Bauman.
by Bauman, Zygmunt, 1925-. Publisher: Cambridge : Polity Press, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 339.47 BAU]
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The crisis of food brands : sustaining safe, innovative and competitive food supply / Adam Lindgreen, Martin K. Hingley and Joëlle Vanhamme.
by Lindgreen, Adam | Hingley, Martin K | Vanhamme, Joëlle. Publisher: Farnham : Gower, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47664 CRI 2009]
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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
by Sutherland, Max. Edition: Rev. 3rd int. ed.Publisher: Crows Nest, NSW : Allen & Unwin, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 SUT 2008]
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Work, consumerism and the new poor / Zygmunt Bauman.
by Bauman, Zygmunt, 1925-. Edition: 2nd ed.Publisher: Maidenhead : Open University Press, 2010, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 362.5 BAU 2010]
(1).
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The crisis of food brands [electronic resource] : sustaining safe, innovative and competitive food supply / [edited by] Adam Lindgreen, Martin K. Hingley and Joëlle Vanhamme.
by Lindgreen, Adam | Hingley, Martin K | Vanhamme, JoeÌlle | ebrary, Inc. Publisher: Farnham, England ; Burlington, VT : Gower, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Marketing through turbulent times / Jenny Darroch.
by Darroch, Jenny. Publisher: New York : Palgrave Macmillan, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAR 2010]
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Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / Xavier Quattrocchi-Oubradous & Charles Bal.
by Quattrocchi-Oubradous, Xavier | Bal, Charles. Publisher: Petersfield : Harriman House, 2011Other title: Emoti-coms : from shouting to singing your message.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 QUA 2011]
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Organic production and food quality : a down to earth analysis / Robert Blair.
by Blair, Robert, 1933-. Publisher: Ames, Iowa : Wiley-Blackwell, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 363.1929 BLA 2012]
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