Media audiences / edited by Barrie Gunter and David Machin.
Contributor(s): Gunter, Barrie
| Machin, David, Ph. D.
Series: SAGE benchmarks in communication: Publisher: London : SAGE, 2009Description: 4 v. : ill. ; 24 cm.ISBN: 9781847875792 (hbk. : set of 4 v.); 1847875793 (hbk. : set of 4 v.).Subject(s): Mass media -- Audiences -- Cross-cultural studies | Mass media -- Psychological aspects -- Cross-cultural studies | Mass media and culture -- Cross-cultural studiesDDC classification: 302.23
Contents:
v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 2 |
302.23 MED 2009 (Browse shelf) | Vol. 1 | 1 | Available | SOMAC,37004,03,GR | 5000106309 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 2 |
302.23 MED 2009 (Browse shelf) | Vol. 2 | 1 | Available | SOMAC,37001,03,GR | 5000106950 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 2 |
302.23 MED 2009 (Browse shelf) | Vol. 3 | 1 | Available | SOMAC,37001,03,GR | 5000106952 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 2 |
302.23 MED 2009 (Browse shelf) | Vol. 4 | 1 | Available | SOMAC,37001,03,GR | 5000106954 |
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Includes bibliographical references.
v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.