The marketing of technology intensive products and services : driving innovations for non-marketers / Patrick Corsi, Mike Dulieu.
By: Corsi, Patrick.
Contributor(s): Dulieu, Mike.
Publisher: London : Hoboken, NJ : ISTE ; John Wiley, c2008Description: xxv, 230 p. : ill. ; 24 cm.ISBN: 184821104X (hbk.); 9781848211049 (hbk.).Subject(s): High-technology industries -- MarketingDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 658.8 COR 2008 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000104245 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
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Includes bibliographical references and index.