Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.
By: Cato, Mac.
Publisher: Beverly, MA : Rockport, c2010Description: 208 p. : ill. (chiefly col.) ; 27 cm.ISBN: 9781592535170 (hbk.); 1592535178 (hbk.).Subject(s): Branding (Marketing) | Consumer behavior | Identity (Psychology) | Emotions -- Social aspects | Communication in marketing | Creative ability in businessDDC classification: 658.827| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 CAT 2010 (Browse shelf) | 1 | Available | TDSxx,29006,03,CL | 5000113921 |
Includes bibliographical references.