Essentials of marketing management [electronic resource] / Geoff Lancaster and Lester Massingham.
By: Lancaster, Geoffrey
.
Contributor(s): Massingham, Lester
.
Publisher: New York : Routledge, 2011Description: 1 online resource (xxv, 521 p.) : ill.ISBN: 9780203847206 (ebk : PDF).Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | SHTEx,70000,03,CL,PPT |
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658.8 Business project management and marketing | 658.8 Encyclopedia of tourism | 658.8 Islamic marketing | 658.8 Essentials of marketing management | 658.8 Selling science | 658.8 Kiss, bow, or shake hands : | 658.8 Services marketing : |
Includes bibliographical references and index.
Also available in print edition.
Mode of access: World Wide Web.