Air wars : television advertising in election campaigns, 1952-2008 / Darrell M. West.
By: West, Darrell M
.
Publisher: Washington, D.C. : CQ Press, c2010Edition: 5th ed.Description: xv, 240 p. : ill. ; 23 cm.ISBN: 9780872897786 (pbk.); 0872897788 (pbk.).Other title: Television advertising in election campaigns.Subject(s): Advertising, Political -- United States | Television in politics -- United States | Political campaigns -- United States | United States -- Politics and government -- 1945-1989 | United States -- Politics and government -- 1989-DDC classification: 324.730973
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 324.730973 WES 2010 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000121071 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
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| 324.730973 MAA 2011 Campaign communication and political marketing / | 324.730973 RID 2011 The persuasive power of campaign advertising / | 324.730973 SMI 2010 Presidential campaign communication : | 324.730973 WES 2010 Air wars : | 324.9 HAR Elections and voters : | 324.9 HAR Elections and voters : | 324.9595 ELE 2014 Electoral dynamics in Malaysia : |
Includes bibliographical references and index.