Competitive marketing in tourism [videorecording]
Contributor(s): Baricevic, Thomas | Burns, Pru | Rutigliano, Katrina | Mattaliano, Adam | Video Education Australasia.
Publisher: Bendigo, Vic. : VEA, 2009Description: 1 videodisc (26 min.) : sd., col. ; 4 3/4 in.Subject(s): Tourism -- Marketing -- Victoria -- Alpine regionDDC classification: 338.479194Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Media Resources | Taylor's Library-TU | 338.479194 COM 2009 (Browse shelf) | 1 | Available | AVLSx,AVLSx,02,GR | 1000525962 |
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338.479194 ASI Asia-Pacific tourism : | 338.479194 ASI Asia-Pacific tourism : | 338.479194 ASI Asia-Pacific tourism : | 338.479194 COM 2009 Competitive marketing in tourism | 338.479194 DRE Tourism planning and policy / | 338.479194 DRE Tourism planning and policy / | 338.479194 EME 2009 Emerging tourism markets |
Director, Thomas Baricevic ; co-director, senior producer, Pru Burns ; writer, Kat Rutigliano.
Voiceover: Adam Mattaliano.
A case study of Mt. Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions
DVD.