Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodés Vilà.
By: Champniss, Guy
.
Contributor(s): Rodes Vila, Fernando.
Publisher: Chichester : Wiley, 2011Description: xxiv, 290 p. : ill ; 24 cm.ISBN: 9781119976677 (hbk.).Subject(s): Branding (Marketing) -- Social aspects | Social responsibility of businessDDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 CHA 2011 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 5000131727 |
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Includes bibliographical references and index.