What is branding? / Matthew Healey.
By: Healey, Matthew.
Series: Essential design handbooks: Publisher: Singapore : Page One, 2008Description: 256 p. : ill. (chiefly col.) ; 23 cm.ISBN: 9789812456069 (hbk.); 9812456066 (hbk.).Subject(s): Brand name products | Product management | Branding (Marketing)DDC classification: 658.827Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 HEA 2008 (Browse shelf) | 1 | Available | TDSxx,29006,03,CL | 5000113583 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.827 HAR Harvard business review on brand management | 658.827 HAT Taking brand initiative : | 658.827 HEA 2008 What is branding? / | 658.827 HEA 2008 What is branding? / | 658.827 HED Brand management : | 658.827 HOL How brands become icons : | 658.827 HOW 2011 How they started : |
First published: Hove : RotoVision, 2008.
Includes bibliographical references and index.