Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.
By: Christopher, Martin
.
Contributor(s): Payne, Adrian | Ballantyne, David.
Publisher: London : Routledge, c2002 (2008 printing)Description: xvi, 242 p. : ill. ; 24 cm.ISBN: 9780750648394 (pbk.).Subject(s): Relationship marketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1 |
658.8 CHR 2008 (Browse shelf) | 1 | Available | SHTEx,70004,03,RM | SOCxx,37003,03,AD | SOCxx,91605,03,AD | TBSxx,54001,03,GR | 5000146306 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3 |
658.8 CHR 2008 (Browse shelf) | 1 | Available | TBSxx,54001,03,GR|SHTEx,70004,03,RM|SOCxx,37003,03,AD|SOCxx,91605,03,AD | 5000115695 |
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| 658.8 CHI Strategic business marketing / | 658.8 CHR Relationship marketing / | 658.8 CHR 2008 Relationship marketing : | 658.8 CHR 2008 Relationship marketing : | 658.8 CHU Marketing : | 658.8 CHU 2014 Contemporary marketing / | 658.8 CIM CIM study text : professional certificate in marketing. |
Includes bibliographical references and index.