Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder.
Contributor(s): Tybout, Alice M
| Calder, Bobby J | J.L. Kellogg Graduate School of Management.
Publisher: Hoboken, NJ : John Wiley, c2010Edition: 2nd ed.Description: xix, 426 p. : ill. ; 24 cm.ISBN: 9780470580141 (hbk.); 0470580143 (hbk.); 9780470877623 (ebk.); 9780470877388 (ebk.); 9780470877630 (ebk.).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 KEL 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000117049 |
Includes bibliographical references and index.