Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks.
By: Blythe, Jim
.
Contributor(s): Megicks, Phil.
Publisher: Harlow, England : Financial Times/Prentice Hall, c2010Edition: 1st ed.Description: xxi, 264 p. : col. ill. ; 27 cm.ISBN: 9780273724711 (pbk.).Subject(s): Marketing -- Planning | Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 BLY 2010 (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000115859 |
Includes bibliographical references and index.