The Olympic Games effect : how sports marketing builds strong brands / John A. Davis.
By: Davis, John
.
Publisher: Hoboken, N.J. : John Wiley, c2012Edition: 2nd ed.Description: xviii, 398 p. : ill. ; 23 cm.ISBN: 9781118171684 (pbk.); 1118171683 (pbk.).Subject(s): Olympics -- Economic aspects | Sports -- Marketing | Branding (Marketing)DDC classification: 796.0698
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 33, Side 1, TierNo 2, BayNo 1 |
796.0698 DAV 2012 (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 5000134802 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 796.0698 Relationship marketing in sports | 796.0698 Consumer behavior knowledge for effective sports and event marketing | 796.0698 DAV 2008 The Olympic Games effect : | 796.0698 DAV 2012 The Olympic Games effect : | 796.0698 FUN 2008 Consumer behaviour in sport and events : | 796.0698 STO 2009 Developing successful sport marketing plans / | 796.0698 SUP The sports event management and marketing playbook / |
"Revised and updated for London 2012"--Cover.
Includes bibliographical references and index.