Advertising / William F. Arens, David H. Schaefer, Michael Weigold.
By: Arens, William F
.
Contributor(s): Schaefer, David H | Weigold, Michael F.
Publisher: New York : McGraw-Hill Irwin, c2012Description: xxiii, 498, [34] p. : ill. ; 28 cm.ISBN: 9780078028915 (pbk.); 0078028914 (pbk.).Other title: M advertising [Title on cover:].Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ARE 2012 (Browse shelf) | 1 | Available | SHTEx,SHTEx,03,GR | 5000117635 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ARE 2012 (Browse shelf) | 1 | Available | TBSxx,34004,03,AD | 5000115946 |
Includes bibliographical references (p. 458-473) and index.