Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley
By: Donovan, Rob
.
Contributor(s): Henley, Nadine.
Publisher: Cambridge : Cambridge University Press, 2010. Edition: Fully updated ed., New international ed.Description: xix, 504 p. : ill. ; 25 cm.ISBN: 9780521167376 (pbk.); 052116737X (pbk.); 9780521194501 (hbk.); 0521194504 (hbk.).Subject(s): Social marketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3 |
658.8 DON 2010 (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000117848 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8 DIB The marketing casebook : | 658.8 DIB 2012 Marketing concepts and strategies / | 658.8 DOL Marketing management : | 658.8 DON 2010 Principles and practice of social marketing : | 658.8 DOY Marketing management and strategy / | 658.8 DOY Marketing management and strategy / | 658.8 DOY Marketing management and strategy / |
Includes bibliographical references and index.