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Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley

By: Donovan, Rob, 1944-.
Contributor(s): Henley, Nadine.
Publisher: Cambridge : Cambridge University Press, 2010. Edition: Fully updated ed., New international ed.Description: xix, 504 p. : ill. ; 25 cm.ISBN: 9780521167376 (pbk.); 052116737X (pbk.); 9780521194501 (hbk.); 0521194504 (hbk.).Subject(s): Social marketingDDC classification: 658.8
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

658.8 DON 2010 (Browse shelf) 1 Available SOMAC,37003,03,GR 5000117848

Includes bibliographical references and index.