Marketing planning : a global perspective / Svend Hollensen.
By: Hollensen, Svend
.
Publisher: Maidenhead : McGraw-Hill Education, c2010Edition: 2nd ed.Description: xxiii, 430 p. : ill. ; 25 cm.ISBN: 9780077127138 (pbk.); 0077127137 (pbk.).Subject(s): Marketing -- PlanningDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOL 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000117596 |
Includes bibliographical references and index.