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The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world / by Beverly Macy, Teri Thompson.

By: Macy, Beverly.
Contributor(s): Thompson, Teri.
Publisher: New York : McGraw-Hill, c2011Description: xxii, 244 p. : ill., map ; 24 cm.ISBN: 9780071752633 (hbk.); 0071752633 (hbk.).Subject(s): Internet marketing | Social media | Online social networks | MarketingDDC classification: 658.872
Contents:
Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 4

 658.872 MAC 2011 (Browse shelf) 1 Available TBSxx,34003,03,CL 5000118366

Includes bibliographical references and index.

Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens.