Innovation and strategy of online games / Jong H. Wi.
By: Jong, H. Wi.
Series: Series on technology management: v. 14.Publisher: London : Imperial College Press, c2009Description: xx, 220 p. : ill. (some col.) ; 24 cm.ISBN: 9781848163560 (hbk.); 1848163568 (hbk.).Subject(s): Electronic games industry
| Technological innovationsDDC classification: 338.477948 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 3 |
338.477948 JON 2009 (Browse shelf) | 1 | Available | TBSxx,34002,03,CL | 5000118359 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 338.477902 Making media work | 338.47791 VOG 2011 Entertainment industry economics : | 338.477914 SIG 2011 The digital glocalization of entertainment : | 338.477948 JON 2009 Innovation and strategy of online games / | 338.477948 SLO 2011 Playing to wiin : | 338.477948 SLO 2011 Playing to wiin : | 338.47795 Casinonomics |
Includes bibliographical references and index.
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.