Business marketing : text and cases / Krishna K. Havaldar.
By: Havaldar, Krishna K.
Publisher: New Delhi : Tata McGraw-Hill Education Private Limited, c2010Edition: 3rd ed.Description: xxxiii, 536 p. : ill. ; 25 cm.ISBN: 9780070083257 (pbk.); 0070083258 (pbk.).Subject(s): Industrial marketing | Industrial marketing -- Case studiesDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 3 |
658.8 HAV 2010 (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 5000117317 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.8 HAR Harvard business review on marketing. | 658.8 HAS Improve your marketing to grow your business : | 658.8 HAS Social marketing : | 658.8 HAV 2010 Business marketing : | 658.8 HEA Strategic marketing analysis / | 658.8 HEI The new strategic selling : | 658.8 HEY 2008 All you need is a good idea! : |
Previous ed. published as Industrial marketing.
Includes bibliographical references and indexes.