Business to business marketing : a value-driven approach / Wim G Biemans.
By: Biemans, Wim G.
Publisher: Maidenhead : Mc-Graw Hill Higher Education, c2010Description: xxii, 362 p. : ill. ; 27 cm.ISBN: 9780077121891 (pbk.); 0077121899 (pbk.).Subject(s): Industrial marketingDDC classification: 658.804| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.804 BIE 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000117555 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8020285 LIL Marketing engineering : | 658.8020285 LIL Marketing engineering : | 658.8020285 LIL Marketing engineering : | 658.804 BIE 2010 Business to business marketing : | 658.804 BLO Business-to-business market research / | 658.804 BLO Business-to-business market research / | 658.804 BLO Business-to-business market research / |
Includes bibliographical references and index.