Reputation management : the key to successful public relations and corporate communication / John Doorley, Helio Fred Garcia.
By: Doorley, John
.
Contributor(s): Garcia, Helio Fred.
Publisher: New York, N.Y. : Routledge, c2011Edition: 2nd ed.Description: xxvii, 428 p. : ill. ; 27 cm.ISBN: 9780415801850 (pbk.); 0415801850 (pbk.); 9780415801843 (hbk.); 0415801842 (hbk.).Subject(s): Corporate image | Corporation -- Public relations | Communication in organizationsDDC classification: 659.2
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 3, BayNo 2 |
659.2 DOO 2011 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000149967 | |
| Main Collection | Taylor's Library-TU | 659.2 DOO 2011 (Browse shelf) | 1 | Available | SOMAC,37001,03,GR |SOMAC,41001,03,RM | 5000118880 |
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| 659.2 DIG 2012 Strategic public relations : | 659.2 DIL 2010 The AMA handbook of public relations / | 659.2 DOO 2011 Reputation management : | 659.2 DOO 2011 Reputation management : | 659.2 DOO 2015 Reputation management : | 659.2 DOW 2018 Event planning and management : | 659.2 DOW 2018 Event planning and management : |
Includes bibliographical references (p. 409-419) and index.