Inside Saatchi & Saatchi [videorecording] : selling Brazilian spirit
Contributor(s): BBC Active (Firm)
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Publisher: Frenchs Forest, NSW : BBC Active, 2006Description: 1 videodisc (40 min.) : sd., col., 4 3/4 in.Subject(s): Saatchi & Saatchi | Alcoholic beverage industry -- Brazil | Advertising -- Alcoholic beveragesDDC classification: 659.19064125 Summary: "Saatchi and Saatchi is a name synonymous with success. The company enjoys a reputation for startling creative work while millions of pounds of business pass through its worldwide offices every year. But could the latest brief prove problematic? With a £20 million budget, Saatchi and Saatchi has been charged with turning new Brazilian spirit. Sagatiba into a globally recognised brand like Bacardi or Smirnoff. The only problem is, no one outside Brazil has heard of it."--container.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Media Resources | Taylor's Library-TU | 659.19064125 INS 2006 (Browse shelf) | 1 | Available | AVLSx,AVLSx,01,GR | 1000526107 |
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| 659.19/72 An architect's guide to fame | 659.19/91 Handbook of research on social media applications for the tourism and hospitality sector / | 659.19/91 Handbook of research on social media applications for the tourism and hospitality sector / | 659.19064125 INS 2006 Inside Saatchi & Saatchi | 659.196292222 ROT 1995 Where the suckers moon : | 659.196633 DAV The book of Guinness advertising / | 659.196635 HAM 2000 Absolut : |
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"Saatchi and Saatchi is a name synonymous with success. The company enjoys a reputation for startling creative work while millions of pounds of business pass through its worldwide offices every year. But could the latest brief prove problematic? With a £20 million budget, Saatchi and Saatchi has been charged with turning new Brazilian spirit. Sagatiba into a globally recognised brand like Bacardi or Smirnoff. The only problem is, no one outside Brazil has heard of it."--container.
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