Advanced theory and practice in sport marketing [electronic resource] / Eric C. Schwarz and Jason D. Hunter.
By: Schwarz, Eric C.
Contributor(s): Hunter, Jason D | ScienceDirect (Online service)
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Publisher: Amsterdam ; London : Butterworth-Heinemann, 2008Description: xxvi, 443 p. : ill. ; 26 cm.ISBN: 9780750684910; 0750684917.Subject(s): Sports -- MarketingGenre/Form: Electronic books.Additional physical formats: No titleDDC classification: 796.0698 Online resources: An electronic book accessible through the World Wide Web; click for information | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 796.0698 (Browse shelf) | e-book | SHTEx,70005,03,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 796.0691 WIL 2011 Managing sport finance / | 796.0694 MAS 2009 Strategic sports event management / | 796.0694092 BER 2014 Million dollar arm : | 796.0698 Advanced theory and practice in sport marketing | 796.0698 Consumer behaviour in sport and events | 796.0698 Introduction to sport marketing | 796.0698 Relationship marketing in sports |
Includes bibliographical references (p. 385-404) and index.
Chapter 1: Introduction to Sport Marketing -- Chapter 2: Sport Marketing Research -- Chapter 3 - Sport Marketing Information Systems -- Chapter 4 - Sport Consumer Behavior -- Chapter 5: Business Ethics in Sport Marketing -- Chapter 6: Logistics in Sport Marketing -- Chapter 7: Sport Products and Services -- Chapter 8: Sport Advertising -- Chapter 9: Sport Sponsorship -- Chapter 10: Sport Promotions -- Chapter 11: Sales Management in Sport -- Chapter 12: Sport Retail Management and Entrepreneurship -- Chapter 13: Sport E-Business and E-Commerce -- Chapter 14: International and Global Marketing in Sport -- Chapter 15 - The Future of Sport Marketing - Enterprise Sport Marketing Management.
Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2009. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Dec. 3, 2009). Access may be restricted to users at subscribing institutions.