Business to business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.
By: Vitale, Robert P.
Contributor(s): Giglierano, Joseph J | Pfoertsch, Waldemar.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2011Description: xxxi, 512 p. : ill. ; 24 cm.ISBN: 9780132479059 (pbk. : int. ed.); 0132479052 (pbk. : int. ed.); 9780136058281 (hbk.); 0136058280 (hbk.).Subject(s): Industrial marketingDDC classification: 658.804Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 3 |
658.804 VIT 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA|TBSxx,34007,03,RM | 5000140213 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 3 |
658.804 VIT 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA|TBSxx,34007,03,RM | 5000122131 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 3 |
658.804 VIT 2011 (Browse shelf) | 1 | Available | TBSxx,34007,03,RM|TBSxx,34003,03,RA | 5000123915 | |
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 3 |
658.804 VIT 2011 (Browse shelf) | 1 | Available | TBSxx,44001,03,GR|TBSxx,34003,03,RA|TBSxx,34007,03,RM | 5000119547 |
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658.804 UND 2002 Understanding business marketing and purchasing : | 658.804 VIT 2011 Business to business marketing : | 658.804 VIT 2011 Business to business marketing : | 658.804 VIT 2011 Business to business marketing : | 658.804 VIT 2011 Business to business marketing : | 658.8072 SIE 2009 Pull : | 658.8095 WIR Services marketing in Asia : |
Includes bibliographical references and index.