Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard.
By: Blanchard, Olivier.
Publisher: Indianapolis, Ind. : Que, 2011Description: xvi, 292 p. : ill. ; 23 cm.ISBN: 9780789747419 (pbk.); 0789747413 (pbk.).Other title: Social media return on investment.Subject(s): Social media -- Economic aspects
| Internet marketingDDC classification: 658.872
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| 658.872 BEL 2014 The art of social selling : | 658.872 BEN 2009 Starting your own online business / | 658.872 BER 2009 Marketing in the new media / | 658.872 BLA 2011 Social media ROI : | 658.872 BLU 2010 Your virtual success : | 658.872 BOD 2012 The B2B social media book : | 658.872 BRE 2010 Branded! : |