Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D., Jr
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Contributor(s): Cannon, Joseph P. (Assistant professor of marketing)
| McCarthy, E. Jerome (Edmund Jerome)
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Publisher: New York : McGraw-Hill/Irwin, c2011Edition: 18th ed. Int. ed.Description: xxxix, 746, [41] p. : ill. (some col.) ; 29 cm.ISBN: 9780071221108 (pbk.); 0071221107 (pbk.).Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER 2011 (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000120716 |
Includes bibliographical references and indexes.