The old rules of marketing are dead : 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson.
By: Pearson, Timothy R
.
Publisher: New York : McGraw-Hill, c2011Description: xi, 240 p. ; 24 cm.ISBN: 9780071762557 (hbk.); 0071762558 (hbk.).Subject(s): Branding (Marketing) | Customer relationsDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 PEA 2011 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000120018 |
Includes bibliographical references and index.