Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
By: Gilligan, Colin
.
Contributor(s): Wilson, R. M. S. (Richard Malcolm Sano)
.
Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2009Edition: 2nd ed.Description: x, 552 p. : ill. ; 25 cm.ISBN: 9781856176170 (pbk.); 1856176177 (pbk.).Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 3, BayNo 1 |
658.802 GIL 2009 (Browse shelf) | 1 | Available | TBSxx,54001,03,RA | 5000121671 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.802 FLE Marketing managment and information technology / | 658.802 FLE Marketing managment and information technology / | 658.802 FOR Marketing on a tight budget : | 658.802 GIL 2009 Strategic marketing planning / | 658.802 GOO 2012 Uprising : | 658.802 GRA The green marketing manifesto / | 658.802 GRA 2007 The green marketing manifesto / |
Includes bibliographical references (p. 519-535) and index