The product manager's handbook / by Linda Gorchels.
By: Gorchels, Linda
.
Publisher: New York : McGraw-Hill, c2012Edition: 4th ed.Description: viii, 392 p. : ill. ; 24 cm.ISBN: 9780071772983 (hbk.); 0071772987 (hbk.).Subject(s): Product management | New products -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 3 |
658.8 GOR 2012 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | 5000126657 |
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658.8 GOD 2005 All marketers are liars : | 658.8 GOD 2009 All marketers are liars : | 658.8 GOR Relationship marketing : | 658.8 GOR 2012 The product manager's handbook / | 658.8 GOU 2004 Strategic service management : | 658.8 GRE 2011 Marketing / | 658.8 GRE 2012 Marketing / |
Includes bibliographical references and index.