The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
By: Nagle, Thomas T
.
Contributor(s): Hogan, John E | Zale, Joseph.
Publisher: Upper Saddle River, N.J. : Pearson, 2011Edition: 5th ed.ISBN: 9780132546133 (pbk. : int. ed.); 0132546132 (pbk. : int. ed.).Subject(s): Pricing | Marketing -- Decision makingDDC classification: 658.816
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 4 |
658.816 NAG 2011 (Browse shelf) | 1 | Available | SHTEx,70002,03,RM | TBSxx,34007,03,RM | SCAFS,70003,03,RM | 5000127161 |
350 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.