The role of research in advertising [videorecording] / Australian film Television and Radio School.
Contributor(s): Crooke, Marion | Lane, Jo
| McCall, Simon
| Barlow, Roger | Australian Film, Television & Radio School
| Contemporary Arts Media (Firm)
.
Series: Advertising and TV commercial production series.Publisher: South Melbourne, Vic. : Contemporary Arts Media, [2005]Description: 1 videodisc (ca. 36 min.) : sd., col. ; 4 3/4 in.Subject(s): Advertising | Marketing researchDDC classification: 659.143 Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Media Resources | Taylor's Library-TU | 659.143 ROL 2005 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000526784 |
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659.143 AIT Cutting edge commercials : | 659.143 AIT 2008 Cutting edge commercials : | 659.143 NIK 2005 The Nike television commercial | 659.143 ROL 2005 The role of research in advertising | 659.143083 SEN 2010 Children and advertising : | 659.144 Display advertising | 659.144 ADV 2006 Advertising promotion and new media / |
"Contemporary arts media educating imagination"--Container.
Producer, Marion Crooke ; director, Jo Lane.
Presenters, Simon McCall, Roger Barlow.
Simon McCall from Quantum Research and Roger Barlow, a director/writer of commercials, debate the opportunities and pitfalls that arise when a creative idea for advertising a product is researched.
DVD, PAL.