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Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson.

By: Jackson, Steve.
Series: E-marketing essentials: Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2009Edition: 1st ed.Description: xviii, 265 p. : ill. ; 25 cm.ISBN: 9781856176118 (pbk.); 1856176118 (pbk.).Subject(s): Internet marketing | Web usage miningDDC classification: 658.872
Item type Current location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU
658.872 JAC 2009 (Browse shelf) 1 Available TBSxx,54001,03,AD 5000124554

Includes index.